THE LOOP
Yes, as in closing the loop — that’s what we do.
From strategy development to brand storytelling, to finding ways to make you known, we close the loop to help grow your business.
The Loop is your one-stop resource: your outsourced marketer, copywriter, communications and brand advisor, PR manager, media buyer and designer.
We provide solutions after identifying your requirements, and our products and services are customised to your target audiences, business goals, timelines and budgets.
Our core services
Communications and Public Relations
Marketing and Branding
Strategy
Our clients
TESTIMONIALS
“It was wonderful working with Naheed and Rachel. We are an early stage start-up and the duo understood the critical role that PR can play in building the right visibility for us. They understood our vision and have enabled us to stand out as a formidable name in the higher education industry across GCC.”
Varun JainFounder and CEO, UniHawk
"Naheed and Rachel are a pleasure to work with. Not only are they passionate supporters of DE&I and women in the workforce, but they also took the time to understand our objectives and have been excellent supporters in securing Tier 1 coverage and editorial opportunities for our business. In addition, they facilitated a strategic introduction resulting in a successful collaboration for Beyond Careers flagship Return to Work report. I can wholeheartedly recommend The Loop for any communications and PR projects."
Rowen AstromFounder and CEO, Beyond Careers
“Working with the Loop has been such a great experience. They actually get it - the importance of a friendly chat, quick replies, and the real attention to my needs. It's like dealing with a close friend who's got your back. They also deliver top quality content and find the right platforms for it. Our brand stories have been placed in both English and Arabic mainstream media in the last couple of years and I have seen a clear ROI on my business. I can highly recommend The Loop for communications and PR services.”
Hanan NagiCEO, Human Network International (HNI)
“There are many PR agencies in the UAE, but in our experience, there are none like The Loop. We didn’t have to worry about our marketing ROI, it was clear to see from the beginning. If you want your story to be out there, The Loop is the agency to choose. We are proud to be associated with The Loop and would recommend them to anyone who wants an excellent PR service.”
Ummair ButtFounder - CEO, Direct Debit System FZ LLC
“Our experience with Loop has been great.
They made sure that all commitments were met. We have been recommending them to anyone who wants to work on their PR.”
Sarmistha MitraFounder & Owner, The Wellbeing Sanctuary
“I really appreciate and enjoy the working relationship we have between The Loop and the BBG. I am extremely particular about the style and consistency of the tone of voice for the BBG and The Loop immediately aligned to this and produce excellent copy that I rarely need to edit. Through working with The Loop, the BBG has had print and radio exposure and we have also been able to signpost The Loop generated opportunities with some of our members, which has been a great additional member benefit.”
Katy HolmesGeneral Manager, British Business Group
”I have worked with The Loop for PR on many of our client projects, and they have consistently exceeded what they promise to deliver. The team is knowledgeable, professional, and dedicated to ensuring the success of our campaigns.
What I appreciate the most about working with The Loop is their attention to detail and personalized approach. They take the time to understand the specific needs and objectives and craft a targeted campaign that delivers measurable results.
I highly recommend The Loop for any comms and PR needs. Their expertise, creativity, and dedication to their clients are exceptional, and I am grateful to be able to call them my PR arm.”
Houda NajiCEO, Younoh Media What I appreciate the most about working with The Loop is their attention to detail and personalized approach. They take the time to understand the specific needs and objectives and craft a targeted campaign that delivers measurable results.
I highly recommend The Loop for any comms and PR needs. Their expertise, creativity, and dedication to their clients are exceptional, and I am grateful to be able to call them my PR arm.”
"Entering the UAE market is challenging and The Loop helped us plant the seeds in the market with strategic communications and PR.
Their professional services included a weekly 15-minute call, where we planned and updated the next pieces of content. They identified the best tone and style to represent us and every piece of content reflected this.
Seeing our articles in the Gulf News, Arabian Business and Entrepreneur Middle East felt like a celebration for us and helped to develop our profile in the region.”
Laura Gerrits-GedvileCEO @The Holistic EnterpriseTheir professional services included a weekly 15-minute call, where we planned and updated the next pieces of content. They identified the best tone and style to represent us and every piece of content reflected this.
Seeing our articles in the Gulf News, Arabian Business and Entrepreneur Middle East felt like a celebration for us and helped to develop our profile in the region.”
“The Loop has worked with us on many PR stories, both general media releases and features developed for individual publications. They’ve shown initiative, attention to detail and professionalism, coming up with creative ideas and delivering within tight deadlines.
With expertise and knowledge in our niche industry, they are always well-prepared, well-informed and very well-connected with the UAE media. This has allowed for an excellent and proactive relationship, with great results delivered on every occasion.”
Souha CharbelAssociate Director of Communications, American University in DubaiWith expertise and knowledge in our niche industry, they are always well-prepared, well-informed and very well-connected with the UAE media. This has allowed for an excellent and proactive relationship, with great results delivered on every occasion.”
“We were looking for an agency that will not only help us come up with normal content, but a reflective content of who we really are and what makes us different. The Loop was the right choice. From planning to execution, the team was professional in handling our requests. They also met the deadlines and were an extreme pleasure to work with. Would love to work with The Loop again.”
Aida GhazalMarketing and Communications Manager, Rochester Institute of Technology (RIT) Dubai
“From project inception to product delivery, we have been impressed by The Loop’s creative and professional approach to work on our anniversary publication. The team researched the University’s corporate objectives to develop key themes, and meticulously planned the project milestones to deliver according to our required schedule. The end product reflected our corporate identity and strategic priorities, while creatively commemorating an important milestone in the University’s history.”
Adnan MasoodDirector, Strategy & Marketing, University of Wollongong in Dubai
“We worked with The Loop on the ‘Balance for Better’ coffee table book, a project that spanned several months and many interactions with the stakeholders (UN and UOWD) and the women achievers featured in the book. We found The Loop team to be professional, knowledgeable and skilled in their work, easy to work with and prompt in responses. The impressive end product speaks for the effective collaborative work of the stakeholders and The Loop.”
Nadine HalabiBusiness Development Manager, Dubai Business Women Council
“Working with The Loop added genuine value to our marketing and communications activities in a highly competitive niche market. The team’s highly responsive, client-centric approach meant that we could rely on them to deliver quick and effective solutions. They developed an in-depth understanding of our brand identity and combined this with their expertise and market intelligence to deliver strategies that delivered results.”
Brian BanfordDirector Advancement, Canadian University Dubai
“It’s been a real pleasure working with The Loop. The team understood my needs and constraints, and all actions were delivered with a personalised touch.
They were highly responsive and results-driven and showed real care and consideration throughout our project. The results far exceeded my expectations, and I would be more than happy to work with them again.”
Alexander ThomasAuthorThey were highly responsive and results-driven and showed real care and consideration throughout our project. The results far exceeded my expectations, and I would be more than happy to work with them again.”
"Naheed and Rachel took the time to assess and understand the true needs of our business, which I appreciate a lot. They treat our company as their own. After many challenging experiences with PR companies, I finally feel like my business is in safe hands with people who are truly invested in its success. They consistently over-deliver and our business is a lot stronger and healthier because of them."
Kira JeanFounder & CEO of The Dreamwork Collective
“Working with Naheed and Rachel has been a great experience. They understood what I wanted, their delivery was fast and the communication was excellent.
I highly recommend The Loop for PR and communications.”
Dr Ayat MekkiPersonal CoachI highly recommend The Loop for PR and communications.”
“Naheed and The Loop helped us with our website content update, media relations and PR for The Work Crowd in the UAE.
They exceeded the deliverables, and we received some great media across English and Arabic publications.
Project communication throughout was professional and prompt, and all content was well researched and well written.”
Alice WeightmanFounder and CEO, The Work Crowd They exceeded the deliverables, and we received some great media across English and Arabic publications.
Project communication throughout was professional and prompt, and all content was well researched and well written.”
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