By Rachel LloydPartner Consultant, The Loop There was a time when pure creativity triumphed in the world of marketing and communications. Then came the era of political correctness, bringing a myriad of unwritten rules on what was and was not socially acceptable for brands to say, do, or represent. Today we find ourselves in the

By Rachel LloydPartner Consultant, The Loop Personal branding has made its name through the rapid evolution of social media, but it’s a notion that first dropped on my own radar from something of a different angle. Around the time that the Millennium Bug was perceived to be the biggest threat to business continuity, I crossed

It’s fair to say that this has been a year like no other, but with any disruption there are valuable lessons to be learnt. So what has 2020 taught us about marketing and communications, and how can we take this forward in the future? If content is king, digital content is divine Digital content had

“We often refuse to accept an idea merely because the tone of voice in which it has been expressed is unsympathetic to us.” – Friedrich Nietzsche Philosophical notions from historical times always seemed like an unnecessary distraction when I was completing my graduate studies in “new” media, but now I’m beginning to see the importance

Reviewing my eight years with two development organizations managing communications and then comparing them with the same number of years, heading marketing and communications for two revenue-based universities, here are my five must-have distillations for Marcoms and PR: Keep it under one umbrella: Marketing, communications and public relations are intrinsically connected and should fall under

A Brex-ette; that’s me. A British woman who, some eight years ago – well before the actual notion of Brexit had entered our social and political consciousness – nervously left behind trusted friendships nurtured over several decades across the UK and Europe, to try and forge new international networks in a global environment. The European

Your easiest marketing resolution for 2019 As another year draws to a close, the planners among us will already have an eye on 2019, which is why creating a branded calendar or wall chart might be your easiest route to engaging your customers right now and for the whole year ahead. So why not make

7 Steps in Creating a Winning Social Media Marketing Strategy in 2018 Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies

Ads That Don’t Overstep The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital data. With users regularly sharing personal data online and web cookies tracking every click, marketers have been able to gain unprecedented insight into consumers and serve up solutions tailored to

The Art Of The Leave-Behind: Why Print Collateral Will Always Have A Place In Marketing Antiquated. Outdated. Unnecessary. Ask an inbound-only marketer about print collateral, and these are the words you might hear in response. Meanwhile, marketers who see the big picture are using creative, conceptual leave-behinds to put a bow on their brand experience