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We will be regularly writing and curating useful articles to help you get started on the journey of good marketing, communications, PR, branding and design for your business.

The dos and don’ts of the new marcomms metric

By Rachel LloydPartner Consultant, The Loop There was a time when pure creativity triumphed in the world of marketing and communications. Then came the era of political correctness, bringing a myriad of unwritten rules on what was and was not socially acceptable for brands to say, do, or represent. Today we find ourselves in the

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What’s in a name? The power and pitfalls of the personal brand

By Rachel LloydPartner Consultant, The Loop Personal branding has made its name through the rapid evolution of social media, but it’s a notion that first dropped on my own radar from something of a different angle. Around the time that the Millennium Bug was perceived to be the biggest threat to business continuity, I crossed

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What marcomm lessons have we learnt from 2020?

It’s fair to say that this has been a year like no other, but with any disruption there are valuable lessons to be learnt. So what has 2020 taught us about marketing and communications, and how can we take this forward in the future? If content is king, digital content is divine Digital content had

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Harmonious communications: the importance of your tone of voice

“We often refuse to accept an idea merely because the tone of voice in which it has been expressed is unsympathetic to us.” – Friedrich Nietzsche Philosophical notions from historical times always seemed like an unnecessary distraction when I was completing my graduate studies in “new” media, but now I’m beginning to see the importance

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Five-Point Bare Bones Marcoms and PR Plan

Reviewing my eight years with two development organizations managing communications and then comparing them with the same number of years, heading marketing and communications for two revenue-based universities, here are my five must-have distillations for Marcoms and PR: Keep it under one umbrella: Marketing, communications and public relations are intrinsically connected and should fall under

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From 26 to 200 nationalities: the key to cross-cultural communication

A Brex-ette; that’s me. A British woman who, some eight years ago – well before the actual notion of Brexit had entered our social and political consciousness – nervously left behind trusted friendships nurtured over several decades across the UK and Europe, to try and forge new international networks in a global environment. The European

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Your easiest marketing resolution for 2019

Your easiest marketing resolution for 2019 As another year draws to a close, the planners among us will already have an eye on 2019, which is why creating a branded calendar or wall chart might be your easiest route to engaging your customers right now and for the whole year ahead. So why not make

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Ads That Don’t Overstep

Ads That Don’t Overstep The internet has dramatically expanded the modern marketer’s tool kit, in large part because of one simple but transformative development: digital data. With users regularly sharing personal data online and web cookies tracking every click, marketers have been able to gain unprecedented insight into consumers and serve up solutions tailored to

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